![]() ![]() Mall stressed the overall consequences of pulling music from social media platforms like TikTok - particularly for younger developing artists. Representatives for several artists with UMG-licensed music - including Taylor Swift, Bad Bunny, SZA, Drake, Ariana Grande and Billie Eilish - did not immediately respond to The Associated Press’ requests for comment. And I think we’re going to see frustrated fans, right? Users who don’t understand or are angry about the fact that they can’t use or access or engage with some artists' work.” “It might not affect established artists as much, but some of them are going to lose revenue streams. ![]() Roberts, a professor of law and media at Northeastern University. “This is a platform that’s really important for artists,” said Alexandra J. There will also likely be added pressure from TikTok creators, artists and their fans. Historically speaking, Mall said, gaps for other licensing agreements in the 21st century's digital era have typically lasted just a day to up to a few months. Users will likely find ways to adjust in the meantime, Cockle added, but he and others doubt that such a standoff will last long - noting that a partnership between UMG and TikTok is significantly beneficial to both parties. who are wanting to assert their authority on the landscape,” said former president of UMG's Virgin EMI Records Ted Cockle, who now runs music advisory company called Mussel Music Management. It’s a wonderful, theatrical stand-off between two very major corporations. “It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters,” TikTok said.ĭespite the licensing deal's expiration, experts note that we're still a moment of negotiation between UMG and TikTok - and it probably won't last forever. TikTok pushed back against claims by UMG, saying that it has reached “artist-first” agreements with every other label and publisher. ![]() The music giant also took issue with TikTok's promotion of AI music creation - which UMG says poses risks to human artists - and the platform's record with what it says is hate speech, bigotry, bullying and harassment. UMG said that TikTok proposed paying its artists and songwriters at a rate that’s a fraction of the rate that other major social platforms pay, adding that TikTok makes up only about 1% of its total revenue. In a Tuesday letter addressed to artists and songwriters, UMG said that it had been pressing TikTok on three issues: “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.” The expiration of licensing between UMG and TikTok arrived after the two companies were unable to reach a new agreement - and soon shared heated exchanges. ![]()
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